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In the 1950s, Álvaro Domecq acquired various plots of land in the area around Medina Sidonia and joined them together as a single country estate called Los Alburejos. It is now one of Spain's best livestock farms and is still under the management of the Domecq family.
The Domecq family was keen to show how fighting bulls and horses were bred and reared, but the estate was too big for members of the public to get a feel for the whole process in a short space of time. This led them to set up the project "In Open Country" (in Spanish "A Campo Abierto") enabling visitors to get a glimpse of everyday life on the estate and watch exhibitions of fighting bulls and horses from tiered seating on a bull ring.